He was shooting for an ad along with "Munni Badnam Hui" girl, Salman Khan's sister-in-law and wife of Arbaz Khan, producer of the year's biggest hit Dabangg.
Suriya had signed a record deal to be the brand ambassador for Zandu Balm in Tamil Nadu.
Telugu superstar NTR is endorsing it in Andhra. Both the ads have been shot by ace ad film director Prahlad Kakkar and Senthil (Maghadheera and Arundathi fame)
Malaika Arora Khan became the brand ambassador of Zandu Balm in North India after she used the words Zandu Balm in the raunchy song in Dabangg.