Harris Jayaraj has become a big brand in Tamil film music.
KV Anand and Sony Music have put him on the cover of their new album Ko.
It is a fantastic boost for Harris as only Ilayaraja and AR Rahman have been able to sell film albums on the strength of their face on the cover.
Normally any album will have its hero or a romantic scene from the film on the cover of the music album.
For some reasons KV Anand and Sony Music thought it would be better to put Harris on the cover than the lead actors Jiiva and newcomer Karthika.
A music industry tracker said: "The first look of a film album when it is put on the shelves in a store is important. A superstar film will be snapped up on the basis of its cover, but nobody will give a second look if the actors are not familiar. Hence Ko team came up with this innovative idea of putting Harris on the cover, which will work big time".
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